If you’ve decided to go into business as an Herbalife distributor, one thing is certain.

You’ve got a lot of competition.

There are almost two million Herbalife distributors today throughout the world. If you do a search for Herbalife in almost any community in the US, you’re going to find at least a few businesses and people that are distributing Herbalife products.

So how is it possible to stand out from the crowd? The first step is to remember that Google can be a friend to Herbalife distributors – all anyone needs to do is learn how to use it, and the other search engines, correctly.

Search Engine Optimization, or SEO with Herbalife.

This brings us to search engine optimization, or SEO. Even people who have never heard of SEO have used it. After all, how do people search for anything online? They use search engines like Yahoo!, Google, or MSN. And when they use those search engines, they type in words that describe exactly what they’re looking for.

These words are known as “keywords” or “search terms,” and they’re the gold standard of SEO. In other words, the way to make sure that any one business stands out from all of the other businesses on the Internet is to make it easy for people to find you when they search the Internet. To do that, the business’s online content needs to be written using SEO – using the words that people are most likely to type into search engines when they’re looking for that kind of business. And that’s just the beginning – using meta-tags and myriad other devices that make your website visible to Google takes some know-how.

To put it another way, SEO is the process you use to sift people into two groups – the ones who aren’t interested in the products you have to offer and the ones who already are.

Now, SEO isn’t just a quick matter of any one person figuring out what words they are most likely to use when searching for their business and working from that list. You need to be able to think like someone who isn’t necessarily familiar with Herbalife at all, but who is interested in losing weight, improving their fitness or health, or looking for effective personal care products.

There are online tools, like Google’s Ad Sense, that help business owners figure out the best keywords to promote their kind of business. But when it comes to SEO writing, the best bet is to hire a contractor who specializes in copywriting until you get the hang of it yourself. The best tool for learning to optimize your site is The 127 Weapons to Win the Search Engine Wars by Ryan Nelson.

But even with SEO, there are a lot of websites out there promoting Herbalife products that use the keywords that are most associated with those kinds of products – keywords like “weight loss,” “healthy weight loss,” and others. How can you set your business even further apart in order to succeed?

Create a very Powerful Personal Brand with Herbalife.

The way to do that is to remember the first rule of network marketing – when you’re doing network marketing you’re not selling a product, and you’re not selling a company. You’re selling yourself. In other words, after you’ve sifted through prospects with SEO, it’s necessary to sort them into two other groups – people who aren’t attracted to a distributor, and people who are.

This means that the first thing anyone who wants to succeed at Herbalife or any other network marketing company needs to do is brand themselves. Branding isn’t about logos, though logos are a big part of branding. Instead, branding is the story a person tells about themselves; their dreams, their achievements, and the things that make them special.

For example, a single mom who is working her way out of debt with an Herbalife business has the keys to create a very powerful personal brand. Her story of beating the odds is going to attract certain customers and potential downline members to her because they’re going to be able to relate to what she’s going through.

More than that, they’ll flock to her because they’ll want to be like her – independent, resilient, and successful. By using her personal story as her brand, she is automatically sorting out and attracting the people she wants to do business with.

Likewise, a fitness expert who is also an Herbalife distributor can create a personal brand around their knowledge of fitness. This person can brand him or herself by using their expertise to give advice about nutrition and exercise.

A brand built around expertise – around positioning yourself as an expert who can help people solve their problems – is the most powerful, compelling kind of personal brand that someone can create.

No matter what kind of personal brand a person decides to use, though, the online content promoting that brand will have to be written and published using SEO. After all, you can’t be seen as an expert unless you’re actually seen.

Now, while the Herbalife brand is so big it can be daunting, the fact is that being an Herbalife distributor can also be used to help in the creation of that all-important personal brand.

Herbalife has been around for more than 20 years, and the Herbalife name holds a lot of credibility with the community of people who are passionate about weight loss and proper nutrition. Being associated with the Herbalife name automatically gives the company’s distributors a boost in their credibility that they can put to good use.

The bottom line here is that no one should be discouraged from going into business with Herbalife just because the company is so large and already has so many people working with its products. With creativity and strong use of Internet marketing tools to sift and sort through prospects, there are still plenty of profits to be made by helping other people find out about the benefits of Herbalife.

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