Energy drink sales are an exploding $10 billion market globally. This market is projected to continue to double yearly with no end in sight. Proof stems from a 500%+ growth in the past 2 years. 33% of those aged 16-35 consume 1 to 2 energy drinks each day. This demand indicates that more than 70 million are purchased every day. Why? Most all energy drinks claim benefits of both energy and health.
When speaking about the “energy claims” of most energy drinks, a major concern is that the energy is short term. ‘Energy’ can be measured in hours typically. Most drinks face the oxymoron of using Guarana, Taurine, Green Tea Extract, Caffeine, or Sugar. These are used as energizers. The health claims of these individually or in combination will not be discussed here.
There are other concerns that an energy drink may or may not be the best way to get the short term ‘energizer’ boost most are looking for, according to the experts. There are also energizers such as Red Bull and Monster consumed by the main target group. These are not sold by an MLM company, but are figured in the overall statistics in sales. This is where the healthy side of the argument looses steam. Most of the energy drink products do not have long term benefits or health benefits. Many of these ingredients can become addictive.
While considering if you will become a distributor/prospect in the lucrative MLM Healthy Energy Drink Market, make sure you understand how effective the energy drink product you are considering selling, is for both energy and health. Is the product scientifically formulated and backed by reliable clinical research? Remember the label of “energy drink” is left to the manufacture’s discretion because the FDA does not define the “energy drink” term. I believe most would agree, if possible, it would be better to take a healthy energy drink with long term benefits. Other things to consider are how the energy drink product will be marketed, price comparison, accuracy of unsolicited testimonies, and where and how you can promote the product.
History:
Immunotec Products, Inc. is currently headquartered in Quebec, Canada. The company started 16 years ago with their flagship product, Immunocal, backed by 30 years of research, is the only patented natural supplement and is scientifically and clinically proven to optimize the immune system. Immunotec Products, Inc. is the only nutritional company with a (non-drug) nutritional product listed in the Physicians’ Desk Reference (PDR) and Compendium of Pharmaceuticals and Specialties (CPS). Today Immunotec Products can be found in 14 countries. Xtra Sharp, as an energy drink, is only one of many nutritional supplements this company features, which may or may not be a plus for someone considering this as their preferred MLM.
Xtra Sharp Product:
Name: Xtra Sharp
This formula comes in two flavors, original and fruit and draws from the wisdom of herbal restoratives. Throughout history, restoratives have been much sought-after, providing energy by nourishing the cells, tissues and organs of the body. They are known to provide sustainable energy and are intended for use over long periods of time.
Calories: 30 in one serving, 60 in two servings. One oz is the recommended dose per day.
Time to Burn that many calories: 10 minutes to burn 30 calories, 20 minutes to burn 60 calories in a 150 lb person, walking 3 miles per hour
Artificial Flavors: No
Artificial Color: No
Artificial Sweetener: No
Preservatives: No
Carbonation: No
Carbohydrates: 11g
Sugar: Unknown from the label
Energy Blend: Guarana, Glycerophosphate Minerals, Alfalfa, Dandelion, Ginseng, Polygala, Sarsaparilla
Fruit Juice: Grapeseed Extract, Alfalfa, ‘Natural Fruits Flavors’
Vitamins: No, Yes some Minerals
Immunotec Products, Inc. Business Goals and Mission:
Mission/Vision: Immunotec Products, Inc. offers a unique national and international business opportunity for those seeking financial independence and security.
Quote from their website: “Our Vision – Your Future.”
Immunotec Green Practices: Products are delivered in mostly plastic bottles. Unsure of recycling practices at this writing.
Community Involvement: Immunotec Products, Inc. most likely has a number of community involvements depending on the interests of the Individual Consultants in the various countries that are represented.
Immunotec Company
Immunotec: Executive Chairman & CEO: Robert Henry, formerly the CEO of Arbonne International
Products & Services: Immunotec has a large number of nutritional supplements. This company targets more than the “energy-type drink” market other companies do. Immunotec Products, is a direct-selling company which manufactures and markets natural vitamins, functional foods and nutritional supplements. Immunotec Products, Inc. has headquartered operations in the United States, Canada, and Mexico.
Compensation Plan: The Immunotec initial investment can be $500 for product and $59.95 for a membership to become an Independent Consultant. With Immunotec “Independent Consultants” purchase products directly from the manufacturer and sell directly to customers thus creating more profit for all those involved. In addition, with the ImmunoDirect program you have the opportunity to build residual income from all of the customers who join you on autoship, creating an ongoing stream of income for you.
% of Payout: When a Consultant you sponsor chooses to sign up with $500 of inventory (i.e. signs up with a Success Pack), your 5% Business Builder Bonus is $25. The income earned through the Immunotec compensation plan is determined by the number of Consultants that you have, the amount of their purchases, and your ability to share the opportunity with others who in turn gather and support their own customers and Consultants. Immunotec pays commissions and bonuses based on products purchased, not for the recruiting of Consultants.
Xtra Sharp Comparison to PURE Energy:
Name: PURE Energy
Calories: None
Time to Burn that many calories: No time at all
Artificial Flavors: No
Artificial Color: No
Artificial Sweetener: No
Preservatives: No
Carbonation: No
Carbohydrates: No
Sugar: No
Energy Blend: Yes, Proprietary Amino Acids & Taurine
Fruit Juice: No
Vitamins: No
Benefits: PURE Energy combines superior nutrients with patented laser enhancement technology to ensure optimum results. Not only will you enjoy the immediate mental alertness and focus effects of PURE Energy, you can rest assured that other metabolic pathways will also benefit. They include: healthy brain neurotransmitters, thyroid and immune system support, anti-oxidant, burn fat as fuel while preserving healthy lean muscle, detoxification pathways of the liver as it eliminates harmful impurities, maintains a healthy gut, and supports the cardiovascular system, impacting athletic performance and endurance. PURE Energy.
Cost Comparison:
| Xtra Sharp | PURE Energy |
| $2.15 – 1 X Per Day=30 Servings $64.53 for 30 Days* (1 oz.) | 1 X Per Day $47 for 30 Days* |
| $4.30 – 2 X Per Day=60 Servings $129.07 for 30 Days* | 2 X Per Day $94 for 30 Days* |
* Cost before shipping and tax
Summary: Xtra Sharp is an option among many in the field of MLM energy drink companies. This company features many other products, but the responsibility to recruit others to purchase the products and maintain your level by showing others to do the same, is still yours. Most who are interested in making a great deal of money have deserted the ‘party’ model of marketing the product for a variety of good reasons. If you are considering selling energy drinks to work from home, and make you wealthy, please consider other alternatives to MLM or Direct Selling first, like PURE Energy.
By: Genean (Genie Craff) Craig Visit the Genie Craff blog.

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