A 70-year track record in the multi-level marketing industry has got to grab your attention. HMI Industries has that through Health-Mor. This HMI Industries subsidiary manufactures and sells the FilterQueen indoor air quality system and accessories.
Let’s take a look at the advantages the HMI Industries’ products give you as an MLM opportunity. And then we’ll look at the company’s history and the MLM opportunity HMI Industries offers.
One thing I always look for in evaluating an MLM opportunity is the story around its product. And HMI Industries has a good one.
You need a story or a unique market position in an MLM opportunity. Why? It helps with your selling and recruiting. It’s a simple as that. HMI Industries has both.
HMI Industries has an interesting position in the MLM game. It’s not nutrition, but it is health. It’s not a variety of home care products, but HMI Industries clearly is in the home-care segment.
With the HMI Industries MLM opportunity, you are selling better health through cleaner air. In essence, it’s a very high-end air vacuum cleaner, or at least the HMI Industries main product is. The story is that traditional cleaning methods—vacuum cleaners, for example—leave a lot of airborne contaminants behind. The FilterQueen system cleans the air in your home better, creating a variety of health benefits.
There are also a number of related air-cleaning products and accessories under the “tent pole” FilterQueen product. Additionally, since HMI Industries manufactures the product through its Health-Mor subsidiary, you’ve got a lock on the market for the FilterQueen products.
Old School MLM
HMI Industries is old-school MLM. When you go to the site, the vast majority is about the products and their benefits. Unlike many other MLM Web sites, HMI Industries (on its Health-Mor site) offers few details about its opportunity.
But be certain, “few” does not mean “none.” Under its company tab on the Web site is a career opportunities tab. What you learn about the HMI Industries opportunity is that you can start with no experience. You can become an HMI FilterQueen Specialist and sell the appliances. They are expensive, so there should be room for good commissions.
But you can also become an HMI Master Distributor. At that point, you’d build a downline of specialists and profit off their sales. And there are the usual incentives in addition to commissions with HMI, including bonuses, meetings, and training.
In looking at a number of MLM opportunities similar to that at HMI Industries, I’ve complimented the companies that spend a lot of their Web real estate promoting the product and not just the opportunity.
You get this with HMI. HMI Industries should get praise for its Web site design. It’s good looking and easy to navigate.
However, with HMI, I’d welcome a few more details on the opportunity, including the cost of buying in and the compensation plan.
With HMI Industries, you are getting one of the longest-standing competitors in the MLM industry. If you don’t know everything about the HMI opportunity, you do know its core FilterQueen product has been around since 1928. These days, that is saying something