About The Trump Network
The Trump Network is a network marketing company based in Rowley, MA that sells customized nutritional products formulated by Ideal Health. The Trump Network’s business program combines high-quality, customized nutritional supplements with the brand name of Donald Trump to create an instantly recognizable company that has generated a lot of buzz in a short time.
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Ideal Health was founded in 1997 and is based in Portsmuth, New Hampshire. The company’s signature product, the Priva Test, was invented by J. Alexander Bralley of MetaMetrix Laboratory. It is a urine test that allows the company to identify an individual’s exact nutritional requirements. Products are then individually formulated for each customer.
Ideal Health has a solid reputation as a producer of high-quality nutritional products.
Donald Trump purchased Ideal Health and took The Trump Network live in November 2009. Before founding The Trump Network, Trump and wealth guru Robert Kiyosaki co-authored the best-seller, “Why We Want You to be Rich” in 2006, and the two men have done extensive work together to promote network marketing as a way to diversify and protect one’s wealth.
This groundwork has laid a solid promotional background for The Trump Network.
Vision, Mission, and Goals of The Trump Network
One of the most prominent of The Trump Network’s tag lines is, “The difference between opportunity and success.” That statement sums up the company’s vision – to give ordinary people the means to create a substantial income that’s independent of the overall economy.
The company’s specific mission is “To encourage its Independent Marketers to achieve personal financial independence … through a structured program of education, sales of cutting-edge nutritional and wellness products, rewards, and incentive plans.”
The company’s mission page on its website quotes Donald Trump, summing up the beliefs that inspire the majority of the network marketing industry:
“You have to be smart and plan for your future. You can’t expect your job or the government to create your wealth.”
The Trump Network encourages its network marketers to become independent sales people with the drive and dedication to make their financial dreams a reality.
Company Management | Donald Trump
Donald Trump is an internationally renowned figure with multiple successes in real estate, casino gaming, and media. He is a best-selling author and the Emmy-award winning force behind the TV program The Apprentice.
Trump brings his well-established reputation both for success and for surviving great financial reversals to The Trump Network.
The actual founders of The Trump Network/Ideal Health are Todd Stanwood, Scott Stanwood, and Lou DeCaprio, a trio with more than 20 years experience in health and fitness, personal care, and network marketing. It was Todd Stanwood’s vision to use affordable scientific testing and customized supplementation to promote health.
In forming Ideal Health, the partnership was able to bring a team of medical doctors, registered dietitians, and other high-powered medical and scientific experts together to create the products that The Trump Network markets today.
Today, The Trump Network’s business management is headed by CFO Peter Simonsen and controller Kenneth Fisher.
Trump Network Products and Services
In addition to the Trump name, The Trump Network stands apart from other nutritional product marketing opportunities in that The Trump Network offers the PrivaTest, a urine test that is used by Ideal Health to create customized nutritional products to address each individual’s needs.
The company’s primary product is called Custom Essentials, the customized multivitamin that is created for each customer according to the results of the PrivaTest. The Trump Network also offers a diverse range of customizable nutritional supplements for specific health issues, including memory loss and joint problems.
Children’s supplements, a non-customized multivitamin, and the “Occasional Series” of supplements – supplements taken for a short time to boost the immune system or for other benefits – round out the company’s specific supplement offerings.
In addition to the basic products, The Trump Network also offers QuickStiks, nutritional Botanical Supplement Mixes that are formulated to help customers either boost their energy in the daytime or to relax in the evening.
The Trump Network’s weight loss program is called The Silhouette Solution. The Silhouette Solution was formulated by Ideal Health in conjunction with Dr. George Blackburn of Harvard. It consists of specially formulated foods designed to help the customer achieve fast and healthy weight loss.
The Trump Compensation Plan Is Complex
The Trump Network compensation plan is complex and weighted heavily toward bonuses for recruiting new Network Marketers into the plan.
Marketers start out at Learning Levels that range from Director to Gold Director and pay out from 1%-4% commission based on the number of new Marketers recruited. Bonuses continue at 3% for up to six generations of new distributors, and additional bonuses are available as well.
The Trump Network heavily stresses its FastStart-To-Profit Way, which provides new Marketers a complete return on their initial investment of $497 with the recruitment of the first five new Marketers.
Of course, like any other network marketing opportunity, success lies in being able to scale your own individual business through creative use of the Internet and other methods to attract new Marketers.
The Trump Network is not a member of the Better Business Bureau. For the 36-month period preceding May 2010, there were a total of 7 complaints against the company.
The complaints involved two for customer services issues, two regarding refund or exchange issues, and one each regarding credit, billing or collections, or sales practice issues.
Two of the complaints had been closed administratively and five of the complaints were resolved.
Ideal Health has received a rating of A from the BBB.
Trump Network Miscellaneous Notes
The Trump Network offers exciting possibilities in that it markets a very high-quality product and is the first network marketing opportunity to come ready made with big-name backing.
The Trump Network is not for everyone, however. With its strong emphasis on recruitment, The Trump Network is a better fit for marketers who already have solid people skills including recruitment, training, and morale building and maintenance.
And while The Trump Network does offer a basic Marketer Kit for only $48, seemingly the best way to get started in the business comes at a much higher investment of $497.
If you are excited about joining a network marketing opportunity that has a world-renowned brand attached to it, you are able to make the required investment, and you have the kind of people skills that make you proficient at creating and maintaining a downline, however, the Trump Network is a solid opportunity.