Selling Scentsy products is kind of like selling chocolate chip cookies at the mall. When fresh cookies come out of the oven, the smell of melted chocolate attracts customers from all over.
With Scentsy wickless candles, the wide variety of beautiful scents does pretty much the same thing. People get drawn in to the way the smells make them feel, and pretty soon they want a different Scentsy warmer and a different Scentsy scent for every room of their house. It’s not a hard sell.
How would you like for your bathroom to smell of Sweet Pea & Vanilla? How about the clean scent of White Tea & Cactus for your kitchen? For a romantic night in, try French Kiss or Twilight. If you meditate or practice yoga, you might try Rainforest or Inner Peace. From the first whiff of these fragrant, natural aromas, people realize how much scent actually adds to their lives.
And with over 80 scents to choose from, you’ve got a lot of variety to sell. Obviously, everyone likes different smells. Some of us are turned on by floral scents. Others love the smell of burning firewood (try Rustic Lodge) or of a pie about to come out of the oven (Baked Apple Pie). Scentsy has enough different “flavors” of smells that there literally is something for everyone!
The large library of scents is only part of the reason Scentsy is so popular. People love the fact that the warmers are easy to clean, there’s no dripping wax involved, and they can leave the room whenever they want without having to worry about a fire hazard. The wide variety of tasteful, earthy warmer designs, and the ability to create your own, is another huge draw.
Scentsy also offers choices for products to freshen places beside your home – for example, your car. There are room sprays and plug-ins as well. Once people have selected their favorite Scentsy scents, they love the flexibility of being able to use those scents in a variety of places, not just in their Scentsy warmers.
The story of Scentsy’s beginning also helps the product sell.
The fact that Scentsy is a member of both the Better Business Bureau and the Direct Selling Association also helps a lot. Today, we’re all turned off by dishonest corporations and people just trying to make a fast buck. It’s cool to be able to do business with a company that’s focused on values! This aspect of Scentsy becomes more important every day, especially in today’s economy, with all of the reports about dishonest business practices.
Scentsy’s products aren’t the only thing about the company that’s easy to sell.
Scentsy’s family-friendly, no-pressure policies also make it easier to recruit a downline. Their casual business model makes Scentsy a perfect fit for the full-time MLM business owners to people who just want to earn enough credit to get their Scentsy products for free.
When you love what you sell and use it yourself, you just find yourself chatting about it to others naturally. You’re not trying to force it on anyone, but you’ll talk about your favorite Scentsy products and scents the way you talk about the new restaurant you went to last night or your favorite perfume. And when others know you’re just making conversation – not trying to corner them into pulling out their wallets – they’ll want to listen to what you have to say.
These days, our sense of smell is under-stimulated. There is plenty of visual and auditory stimulation around (over stimulation is more like it!), but something happens when our underused sense of smell gets woken up. It makes us feel enlivened, relaxed, alert, or pampered, depending on the scent and our preferences.
Is Scentsy easy to sell? You bet it is!
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