SEO For MLM: How It Can Change Your Business

Posted in MLM News

First of all, what is SEO? If you’re an “old schooler,” SEO may feel a bit unfamiliar.  That’s okay.  This article will hopefully offer some clarity and point you in the right direction.  SEO is an acronym short for search engine optimization.

Okay, so what is search engine optimization?  We now know what the letters stand for.  Search engine optimization is the act of optimizing a website’s Google PageRank.  Again, probably more questions are arising at this point.  Stay with me.  It’s going to become very clear in a moment.

The best way to understand search engine optimization or SEO is by understanding the reasoning behind it.  Everyday individuals go to the Internet because they need answers to questions that they have.  They need directions, prices, ideas, the weather, news, etc.  What do they do?

They type their mlm + questions or mlm + keywords into a Google search engine.  From here, a page of results appears.  There may be 10 or there may be 100 results listed on one page.  Then, there may be 1,000 or more pages that follow.  The more specific a search, the less results there will be.  Are you with me still?

What if your MLM Business was #1 in Google?

Have you ever considered why the pages result in the specific order that they do?  Have you considered how this is done?

That’s where SEO comes into play.  Search engine optimization optimizes the PageRank.  The PageRank is determined by the HTML coding of the specific page.  If you want your page to be displayed at a higher listing or PageRank, then you optimize your page and you optimize keywords for your page.  Does that make sense?

Can anyone optimize his page?  Absolutely.  However, does everyone know how to optimize his page?  No.

If you want to SEO your mlm website, you either need a crash course to learn how to do it, or you need to hire an online marketing company to take care of that for you.  Yes, it is going to cost some money.  However, the results are well worth it.

Lets look at some statistics.  Many of you may feel pretty skeptical about retaining a professional to optimize your business’s PageRank.  You should always question the validity of any type of expenditure.  Is it worth it?  Can it really make that much of a difference?  Will you profit from this marketing strategy?  The answer is absolutely yes.

Nielsen reports that 42 percent of search users click the top-ranking link and 8 percent click the second-ranking link.  Sixty-two percent of search users click a link on the search results’ first page.  Yet another statistic to prove the need for SEO is the fact that 80 percent of individuals who fail to find desired results on a search end up typing in more refined keywords.  Lets define what failure means.  Failure, again, according to Nielsen, means that the first page of results does not display a desired outcome.  Forty-one percent of search users will refine their search if the desired results are not on the first page.  That’s an astoundingly high percentage.  Another statistic to prove the value of SEO is the fact that 40 percent of SEO campaigns increased ROI by 500 percent. On the other hand, PPC campaigns only achieved this goal 22 percent of the time.  That’s a major difference.

The last number to consider is one of social changes and consumer behavior.  This number is from 5 years ago.  At that time, in 2005, Nielsen reported that 60 million people (59 percent) were using search engines on a daily basis.  Today, you can only imagine what that statistic is.

If your business refuses to stay with the times and put some serious thought into an online marketing strategy (i.e. SEO), you’re missing out on the majority of your potential consumers.  To succeed in any business today, you absolutely must engage them with your brand online.  SEO for mlm companies opens the window of opportunity for you and offers a way to generate more traffic and leads.